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TV is Still the Biggest Cannon for Retail Marketers
“TV is still the biggest cannon in the land” That’s what Steve Boal, the CEO of Coupons.com said when he launched his first TV campaign in the company’s 11-year history on August 1st. The campaign...
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Local TV Still Tops for News, Weather, Traffic
A new survey from Pew Research Center entitled “How people learn about their local community,” finds that local TV continues to be the top source for breaking news, weather and traffic, and ties with...
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All that glitters isn’t gold!
A new survey of marketers conducted by the Association of National Advertisers has discovered something interesting, but not terribly surprising about the new media rage. According to the survey, more...
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Think Differently!
That’s what Steve Jobs did. Even though he revolutionized the digital era, he did not think much of the internet as a branding medium. While everyone was jumping on the digital bandwagon, Jobs...
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Fear not, teens are still watching…
The greatest fear among those in the TV industry – that teens are turning away from television – is not happening. On the contrary, teen TV viewing is increasing at the rate of 2.5% a year, according...
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